Here’s how Sony can get back to the game: Offer a free Typo-like keyboard case with its flagship phones

Typo KeyboardYou may’be heard that the other day Sony announced an everything but bright outlook for its mobile phone business. Put into numbers, the Japanese company is foreseeing $1.2 billion loss, all while the entire smartphone market is booming; so what gives? Sony, a premium product? Sony has a problem explaining to the users its high…

?Sony expects losses to quadruple because of its smartphones

Once again recalibrating its bad news for the latest financial quarter, Sony has quadrupled its forecast loss for the financial year and it's down to those Xperia smartphones. The company already cut its forecast for smartphone sales in July, and this latest reassessment - to the sum of a 180 billion yen ($1.7 billion) "impairment" - comes following an internal review of it mobile arm in mid-summer. It found that the mobile arm was focused on "achieving significant sales growth" which apparently is no longer the game plan: the company is now aiming towards reducing risk, volatility and "more stable profits". (Some profit is likely a good place to start.) The revision will also factor new strategies depending on regions, and a focus on its premium smartphones -- and likely a reduction in its midrange devices.

Update: The Wall Street Journal reports that in an analyst meeting in Tokyo, Sony admitted that it won't be a major player in smartphones due to rising competition from Chinese brands and the inability to penetrate the US market. So much so that the company currently has plans to cut about a thousand jobs in its mobile division. Instead, Sony hopes to focus attention on higher-end phones for elite customers and other markets such as wearables.

Filed under: , ,

Comments

Source: Sony

Sony, the catch-up king

General Sony Images And Chief Executive Officer Kazuo Hirai Earnings News Conference

Sony's not making PCs any more. It recently announced it wouldn't be making new e-readers, either. The company's also taking a long hard look at the TV business that it dominated for decades. In the '90s, its TVs stood up alongside the Discman, Walkman and even that new games console that could play CDs. Sony was cool; it had cachet. But a narrow focus on proprietary technology and its slowness to adapt to the dizzying speed of consumer tech in the last two decades have taken their toll. While it's created a new department solely dedicated to making the next big thing, it remains to be seen if the company can bounce back from decades of failures.

Filed under: , , , , , , ,

Comments

My Xperia Z2 and its organising skills.

image

For the past few weeks I have been working on organising a charity sailing event. Why is this relevant to Coolsmartphone?

Well there are a few reasons for that. Number one, I have been doing most of the organisational work for this event on my smartphone. Secondly, my smartphone will be instrumental in the actual running of the event including capturing that the event happened.

Backing up to my first point though. I have been going through a few weeks where I have been trying to find the best laptop to replace my ailing Macbook Pro. Now, being that I am not a paid writer like some of my contemporises, and that this is not my day job, I could not justify spending the ££££ that is would cost to get a new Macbook Air. I have therefore been testing various alternatives.

It is for this reason that my Xperia Z2 Smartphone has been instrumental for me in organising this event.

I have my phone with me every moment of every day, like most of you reading this. It has been my means of access to the tools that I need for planning this event with my co-conspirators. Some of the tools that I have been using for this are not particularly high tech but the do the job.

  • I have been using Facebook Pages Manager to keep the page on the sailing club page up to date with news and Pics as it comes in.
  • Facebook messenger has been vital for me to exchange ideas with the rest of the team.
  • My Gmail account has been heavily used for sending invites to sailing club members and also for getting info from the event organisers.
  • Twitter has been a big part as we get closer to the event kick-off.
  • Google Drive is being used in earnest to make sure that I have the data I need from the organisers all in one place and on hand when I need it.
  • Sketch has been used to draw out plans for the race course
  • I have had need of a great camera for capturing pictures of people out sailing to keep the interest levels reasonably high.

So, as you can see all of the above things are stuff that can be easily done on a modern day smartphone, however it is in the actual running of the event that the Xperia Z2 will truely come into its own. As I mentioned this is for a sailing race and with me being a very keen sailor I am not going to miss it for the world. So the Z2 will be coming out onto the water with me to help me capture the feel of the event. With the Z2 being water resistant I have no concerns whatsoever about taking it into the briney. In fact, a few short weeks ago I did exactly that. Unfortunately on that occasion the “wind Gods” were not being kind – both me and the Z2 spent a little to much time in the water.
image

Was the Z2 affected by these repeated dunkings? Absolutely not. I have to say, whilst I was limping back to the sailing club I was concerned that the last entrance into the water (which had been headfirst and quite violent) may have had an effect, but nope… nothing. My Z2 remained unscathed. This has driven me to want to take it to the next level.
image

So, on the 21st of September I will be taking part in Bart’s Bash sailing race which is going to be happening all over the world on the same day, allowing mere mortals like me to compete with sailing greats such as Sir Ben Ainslie, Paul Cayard, and my towns very own hero Luke Patience. We will also be trying to set a Guiness World Record for the biggest sailing race in history. All of the proceeds from the event will go to the Andrew Simpson Sailing Foundation which is based in Weymouth. It was created by Andrew (Bart) Simpson’s wife and ex-teammate Iain Percey in memory of Bart who was constantly driving to bring sailing to the masses, even when he died in a tragic capsize whilst training for the Americas Cup. The ASSF are going to be using all the funds raised from the event to helps get kids involved in sailing when they would not otherwise able to.

To get back to what I am doing for the race. My trusty Xperia Z2 wil be joining me on the water for the day alongside a high speed micro SD card along with the ReadyAction harnwherend grip that has been featured previously on the site. It is my intention to record the entirety of the race on the phone as well as logging my GPS via Runkeeper. I will be writing a follow up piece here to show how I got on and I will have an edited version of the footage for show.

If reading this has made you want to find out more about Bart’s Bash and what it is all about then please go to the Bart’s Bash site where you can fnd out more and maybe even get signed up if you are a sailor as well. If on the other hand you wish to make a donation to the ASSF then please feel free to head to my Just Giving page and donate there.

Thanks for reading this and I will report back with my results and footage soon.

 

My Xperia Z2 and its organising skills. is original content from Coolsmartphone.com

Sony Xperia Z, ZL, ZR and Tablet Z all getting Android 4.4.4 updates; Xperia M, L and SP to stay at Jelly Bean

Sony boothSony has started rolling out firmware updates for a number of its devices, including the Xperia Z, Xperia ZL, Xperia ZR and Xperia Tablet Z, all of which will get Android 4.4.4 KitKat in the next few days. According to the changelog for Xperia Z, the new software brings few important enhancements, such as: Upgrade…

Wednesday Deals – 9/10: Brand New PlayStation 4 just $359.99 with Free Shipping

ps4_featI know, all you can think about right now is Apple’s new iPhones and Watch, right? Well, it’s going to be a little while until you can get your hands on one of those sweet devices. Why not browse our deals while you’re waiting? Our Favable deal of the day is the awesome new PlayStation…

Here are 9 of the most anticipated upcoming PS4 exclusives

Most Anticipated PS4 Exclusives

After a slight delay involving the launches of two new consoles, video games are finally beginning to trickle out once again. This week, gamers around the world will finally be able to dive into Destiny, the shooter from Bungie that marks the start of the fall season for gaming. There is some exclusive content for PS4 owners, but this is a true multi-platform release, one of many that are set to hit the shelves over the holidays. Of course, the console exclusives are what really get the fanboys excited.

Continue reading...

Sony Xperia Z4 to rock a Quad HD screen?

SonyEven though Sony has just recently announced the Xperia Z3, the company is already working on the next device in the series. That upcoming model, dubbed Xperia Z4, may be Sony’s first phone to rock a Quad HD display, despite the company’s executives claiming that those extra pixels don’t add value to the users. Though…

Sony’s side-scrolling CounterSpy stealth game now available on iOS

CounterSpy 1.0 for iOS (iPhone screeenshot 001)

After releasing on the PlayStation 3, PlayStation 4 and PlayStation Vita last month, Sony’s CounterSpy is now available on Apple’s iOS platform.

Developed by Dynamighty and published on the App Store by Sony Computer Entertainment America as a premium $4.99 download, CounterSpy is set in an alternate history Cold War era and puts you in the shoes of a budding agent for C.O.U.N.T.E.R.

Your goal in this action stealth side-scrolling game: stop a crazed superpower from unleashing a devastating nuclear missile attack unto the entire world.... Read the rest of this post here


"Sony’s side-scrolling CounterSpy stealth game now available on iOS" is an article by iDownloadBlog.com.
Make sure to follow us on Twitter, Facebook, and Google+.

Sony Xperia Z3 heading to Verizon Wireless?

Sony Xperia Z3Big news, folks; Sony is returning to Verizon Wireless in a deal that could help it grow its share in North America. And it badly needs something like that. The information, brought to our attention by PCmag, supposedly stems from “reliable documents.” Said documents claim thatBig Red carrier will offer a version of the newly…