Crafting the perfect tweet is one-third talent, two-thirds science

Random and fickle as social networks may seem, the success of an individual Tweet or Facebook post can be hugely dependent on the way it's worded. Some sentences will work well, while others will quietly implode in a puff of indifference. However, researchers from Google and Cornell University now claim that they can predict this outcome using straightforward linguistic rules. The rules may not be especially practical when it comes to actually crafting a Tweet (the main tips are: make it sound like a news headline, follow "community norms," and add more detail where possible), but there does seem to be decent statistical evidence to back them up.

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Via: Washington Post

Source: Chenhao Tan et al. [PDF]

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