The RadioShack brand lives to see another day

The RadioShack brand lives to see another day

RadioShack's brand will live on. According to The Wall Street Journal, the retailer's label assets have been purchased by Standard General LP, a hedge fund, for $26.2 million. Along with the trademark, other undisclosed intellectual property was also included in the bankruptcy auction, which took place Monday in New York. But what exactly is Standard General LP's vision? It plans to rebuild and rebrand. The firm is reportedly looking to overhaul RadioShack's brand around a "streamlined array of necessities," that are going to be sold alongside wireless products from Sprint. The carrier, of course, has kept close tabs on the electronics chain's Chapter 11 woes. Just last month, it opened its own stores inside existing RadioShack locations, which would otherwise now be defunct.

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Via: Business Insider

Source: RadioShack

RadioShack files for bankruptcy as Sprint eyes its stores

NYSE To Delist RadioShack Shares As Electronics Retailer Continues To Struggle

As expected, RadioShack filed for Chapter 11 bankruptcy today. The electronics store has had 11 unprofitable quarters in a row that apparently even Weird Al and a drone, concept stores and Arduinos couldn't turn around. We've seen many electronics retailers fade out over the last few years, but most don't have a 94-year history behind them. In the immediate future, Reuters reports the company has a deal with its largest shareholder, Standard General to sell between 1,500 and 2,400 of its 4,000 stores. In turn, Sprint has an agreement to expand to about 1,750 of those stores, taking up about one-third of the space. TechCrunch posted a copy of the filing, and right now it's expected that the remaining stores will be closed, assuming the store's lenders approve of the deal -- leaving us with one fewer place to go when need a battery right now.

[Image credit: Joe Raedle/Getty Images]

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Source: Sprint, Reuters

Here is everything on sale at RadioShack and Staples for Black Friday

Staples Black Friday 2014

As is the case each and every year in the United States, this is the time of year we give thanks... and buy lots and lots of stuff. Retailers are gearing up for massive sales on Black Friday this year, and we have already shared the details of some incredible sales. Gadget seekers will find tons of crazy deals at Best Buy this year, of course, but other stores including Target and Walmart have some solid offers on tap as well. Even companies like Microsoft and Verizon are getting in on the action in 2014.

Now, the all of the sales planned at Staples and RadioShack have been revealed, and there are some insane deals in store.

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You can already save $50 when buying the Galaxy S5

RadioShack Galaxy S5 Release Date Price

After AT&T, U.S. Cellular and T-Mobile announced pre-order and availability details for their Galaxy S5 versions, RadioShack also revealed its own pre-order details for the handset. Starting with March 21, the retailer will take Galaxy S5 pre-orders in its retail stores, offering buyers $50 off the handset in form of a coupon. Additionally, RadioShack offers $75 to $300 to customers who trade-in old devices when buying the Galaxy S5.

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One graph shows the slow death of big box electronics stores

Big Box Stores Are Dying

Amazon and other online retailers are slowly bleeding big-box electronics stores to death, a fact made all the more obvious this week when RadioShack announced that it was closing down 1,100 stores. Paul Kedrosky points us to a graph put together by The Financial Times that shows how the total overall footprint for major electronics retailers in the United States has been shrinking for the past several years. The total number of electronics retailers in the U.S. has been on a downward trajectory ever since 2009 when Circuit City liquidated its last outlet. Best Buy and Apple have held mostly steady but the recent RadioShack closings mean that the number of electronics outlets in the U.S. has shrunken dramatically. The Financial Times' graph follows below.

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Virgin Mobile USA launches the iPhone 5 today

Virgin Mobile announced that starting today, June 28th, they will be offering both black and white versions of the iPhone 5 in 16GB, 32GB and 64GB storage capacities.

RadioShack bundling $100 Google Play store credit with HTC One purchases

Loyal Engadget readers know that we don't normally trouble ourselves with promotions, but this one is too wild to ignore. Until June 30th, RadioShack is offering the HTC One to AT&T and Sprint customers with an added bonus -- a $100 credit for the Google Play store. Should you elect to sign up with Sprint, you'll basically get away like a bandit since RadioShack has slashed the price of the handset to $79.99 for new activations -- on two-year contracts, of course. After all is said and done, you would basically leave $20 richer than when you started (sort of). So, if you've been lusting after the HTC One but have held off on buying it, the universe might be trying to tell you something.

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Via: Phone Arena

Source: Radio Shack

RadioShack will reportedly sell the HTC One for $199 and offer $50 in Google Play credit

RadioShack will reportedly sell the HTC One for $199 and offer $50 in Google Play credit

While neither pricing nor availability is certain for the HTC One at this time, a leaked image of signage posted in RadioShack offers some new insight on the HTC One.

Specifically, it seems RadioShack will offer the Sprint and AT&T version of the HTC One will launch for $199 on a two year contract.  What differentiates RadioShack from buying the phone from either carrier is the fact that the former will bundle the One with $50 Google Play credit and a $10 off coupon.  The $199 price tag listed by RadioShack could end up being the final price point of the One through AT&T and Sprint.

While the $10 off coupon isn’t Earth shattering, it is nice to see RadioShack bundle the product with $50 of Google Play credit.  As of now, we expect HTC to launch the One in the United States before the end of April, so stay tuned!



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RadioShack’s Target Mobile partnership to end on April 8th (update: Target picks new partners)

RadioShack's Target Mobile partnership to end on April 8th (update: Target picks new partners)

If you're planning on waltzing into a Target store and picking up a cellphone with a monthly plan, you only have until April 8th to do so. RadioShack, which operates Target Mobile in 1,500 Target stores, has come to an agreement with its fellow retailer to end the relationship, effective April 8, 2013. The duo says they're parting ways on amicable terms since they couldn't strike a new deal -- which they've been hoping to hammer out since October -- that would make the business profitable for each party. For those whose fancies are struck by pay-as-you-go solutions, Target's prepaid mobile business won't be affected by the deal.

Update: Target let us know that Target Mobile will continue offering phones and service past April thanks to a new partnership with Brightstar and MarketSource. Also, the retailer assures us that phone service for existing customers is slated to continue uninterrupted during the transition. Hit the jump for the full press release.

[Image credit: Roadsidepictures, Flickr]

Continue reading RadioShack's Target Mobile partnership to end on April 8th (update: Target picks new partners)

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Source: RadioShack, Target

RadioShack’s epic PR win (iPhone giveaway!)

iPhone Giveaway RadioShack

Public relations is a tough gig, and tech PR may be among the toughest due to the sheer volume of companies constantly fighting for coverage. Tech writers can get a hundred or more emails each day from PR companies hoping to get their clients publicity, so it is no easy task to concoct a pitch that draws interest. There isn’t a magic recipe for standing out in the crowd of PR flacks vying for coverage, but the best way to separate yourself from the pack and avoid wasting writers’ time and your clients’ money is often to simply pay attention. RadioShack (RSH), as it turns out, is very good at paying attention.

On September 21st, the day Apple (AAPL) launched the new iPhone 5, I wrote a quick piece about where people might be able to buy a new iPhone if they hadn’t pre-ordered one. In it, I mentioned RadioShack among the list of Apple retail partners that would be stocking iPhone 5 handsets on launch day, but I warned that inventory may be limited. I also included an anecdote about a personal experience I had more than two years ago:

RadioShack is a tricky endeavor. Stores got very limited quantities last year when the iPhone 4S launched, and some stores didn’t get any iPhones even in major cities. When the iPhone 4 launched, many stores that were supposed to get launch-day shipments didn’t get anything — in fact, I pre-ordered an iPhone 4 from a RadioShack near my home and they still haven’t called to tell me my order arrived. Maybe next year.

Now, here’s where paying attention comes into play. RadioShack read the post, and the wheels began turning. While it would have been very easy to simply ignore my complaint about something minor that happened more than two years ago — truth be told, I would have ignored it — some creative people saw an opportunity. After all, turning a negative into a positive is the ultimate challenge in public relations.

And so on Wednesday morning, I received a box in the mail.

I get plenty of boxes in the mail as part of my job here at BGR, so I thought nothing of it. The return address listed Weber Shandwick, a large PR firm that represents several companies I work with regularly, so I assumed it was a review unit of some kind. This was not the case.

Upon opening the box I found about half a dozen items along with a handwritten note that reads as follows:

Hi Zach,

Have you ever studied wormholes? Didn’t think so — but we, being at RadioShack headquarters, have access to this technology and it doesn’t always go as planned. A good example is your previously ordered iPhone 4. We were trying to be hotshots by sending select pre-order units to customers via wormholes and, well, yours went to another dimension. The only reason we know this is because it came back. We could argue the theories of objects sent through wormholes, but our scientists do this for a living and you do not.

So — here is your iPhone 4 and a few iPhone 5 cases so there’s no hard feelings. The cases are yours to keep, so feel free to use them, review them or just monitor them for wormhole openings.


Your friends @ RadioShack


Kudos to RadioShack and the team at Weber Shandwick for paying attention, being creative and turning a negative — even one that is more than two years old — into a positive. Job well done.

Of course, this leaves me with a box full of iPhone 5 cases and an iPhone 4.

Hopefully RadioShack wasn’t expecting to get this iPhone back, because I’m giving it away right now. Leave a comment below and I’ll pick one commenter at random who will receive this brand new, unopened iPhone 4 (black, 8GB, AT&T (T) model) free of charge courtesy of BGR and, albeit unknowingly, RadioShack. This giveaway is open to U.S. residents 18 and older, and I will pick a winner in one week on Friday, October 5th. Comments must be posted my 11:59 p.m. ET on October 4th in order to qualify.

I also have half a dozen iPhone 5 cases that I’ll give away to six U.S.-based commenters aged 18 and older who request them in the comments section below. Please note that winners will be selected at random and may not receive the specific case they request.