Apple engineer explains how FaceTime came out of work done for Game Center

WWDC 2010 keynote (iPhone 4, FaceTime 002)

When Apple was unveiling a new video-calling capability on the then new iPhone 4 at the WWDC 2010 keynote, Steve Jobs presented the feature as one of his famous ‘one more thing’ moments.

FaceTime debuted as a hassle-free video calling service between iPhone 4 devices and was initially Wi-Fi-only, but Apple eventually rolled it out across the lineup so it’s available across Mac, iPhone, iPod touch and iPad devices on both Wi-Fi and cellular.

The engineer behind the feature, Roberto Garcia, was forced to spill the beans on how FaceTime came out of work done for Game Center in his testimony during the fourth week of the second Apple vs. Samsung trial in California, here are the juiciest bits…... Read the rest of this post here


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Apple, Google and others settle anti-poaching suit

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Reuters is reporting this afternoon that Apple, Google, Adobe, and Intel have reached a settlement in their long-running antitrust lawsuit filed by employees who claim the companies agreed to not hire employees from one another.

The settlement comes just a month before the trial was slated to begin in the US District Court of northern California. The lawsuit covered more than 60,000 workers, and damages from the trial were expected to exceed $9 billion…

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Google covering some of Samsung’s legal fees, liabilities in Apple trial

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We’ve known pretty much all along that Google was going to be more involved this time around in the Apple-Samsung trial. Many of the features Apple claims infringe on its software patents are baked right into Android, so of course it would be in the Mountain View company’s best interest to become much more involved.

But I’m not sure anyone knew the extent of Google’s involvement until yesterday, when a lawyer for the tech giant said that it had reached an agreement with Samsung to foot the bill for a large portion of its legal fees. It also told the Korean firm it would cover much of the damages, should it be found guilty of infringement…... Read the rest of this post here


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Samsung expert says Apple should only get $38M for patent infringement, not $2B

money

The court battle between Apple and Samsung raged on in California today, with Samsung calling a damages expert to the stand. Judith Chevalier, a professor of economics at the Yale University School of Management, testified that if found guilty of infringement, Samsung should only have to pay Apple $38 million.

The figure, which is actually $38.4 million, is miles away from the $2.2 billion number that Apple’s damages expert called for last week. Chevalier argued that a reasonable royalty rate for Apple’s patents would’ve been $0.35 per patent, per device, and doesn’t think the company should receive damages for lost sales…... Read the rest of this post here


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For Samsung, Steve Jobs’ death was ‘the best opportunity’ to unleash anti-iPhone ad blitz

Samsung Next Big Thing

Apple’s second California trial against Samsung over smartphone patents has given us an unprecedented insight into Samsung’s obsession with beating Apple and Apple’s worries over losing the cool factor to Samsung due to the snarky ads that ridiculed the iPhone as an outdated and dull phone.

As you know, Samsung’s campaign headlined under the ‘The Next Big Thing’ tagline went viral in September of 2012, thanks to a particularily scathing ad that ridiculed folks who’d wait in line for an iPhone 5.

The commercials were meant to counter the iPhone 5 “tsunami,” as Samsung execs put it, and have managed to enrage Apple’s marketing boss Phil Schiller so much that he proposed in an email to CEO Tim Cook that the firm fire its longtime ad agency.

According to a highly confidential email exchange between Samsung execs, we now know that the South Korean firm saw Steve Jobs’s death as the “best opportunity to attack the iPhone” and tarnish the Apple brand…(...)
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Tech companies ask court to keep Steve Jobs’ personality out of hiring trial

courtroom gavel

Although the patent battle with Samsung is far from over in northern California, Apple’s legal team has to start preparing for another high profile trial coming up next month. The iPad-maker, along with Google and others, is being sued over no-hire agreements in Silicon Valley.

This week, those companies in a joint court filing asked that witnesses in the upcoming suit not be allowed to offer evidence that Steve Jobs was “a bully.” Emails regarding the case are fine, but excerpts from the Isaacson bio and other sources should be barred from admission…(...)
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Samsung exec: we didn’t copy Apple’s iPhone, we just had better marketing

Samsung Corporate HQ (image 001)

Apple is claiming in the latest patent trial on-going in a California court that Samsung ripped off its iPhone to become the top-smartphone maker in the world, while Samsung says it was just pure marketing genius that helped turn the smartphone tide over the years.

Todd Pendleton, the chief marketing officer for Samsung’s American division, became the first Samsung executive to take the stand on Monday in the latest patent spat. He explained that marketing Samsung’s phones as the “Next Big Thing” helped it beat Apple, HTC, and BlackBerry, who in 2011 all held a lead over the South Korean electronics giant.

“I think people knew Samsung for televisions,” Pendleton told the court, when reminiscing on 2011. “But in terms of smartphones, there was no recognition for what our product was or what it stood for.”(...)
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Apple calls in expert to explain why it deserves $2 billion in damages from Samsung

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The high-profile patent trial between Apple and Samsung wages on, with Apple on Tuesday calling in a damages expert Chris Vellturo to speak to the jury. The MIT-trained economist’s job was to help the company explain why it deserved the damages it’s asking for.

For those who missed it last week, Apple is asking the court to award it $2 billion ($2.19B to be exact) in damages from Samsung for infringing on 5 of its utility patents. And according to Vellturo, that amount is fair based on a mix of lost profits and owed royalty fees…(...)
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Samsung’s #1 priority for 2012: beat Apple

Samsung Beat Apple memo

A treasure trove of internal documents have been leaking out of Apple’s second California trial against the Galaxy maker Samsung.

Not only has the confidential material given us an unprecedented look into the firm’s development process for the iPhone and Steve Jobs’s wish list for the Apple TV (apps, something called ‘magic wand’ and more), it’s also provided us with valuable insight into Apple’s marketing survey explaining why the iPhone’s growth has been slowing and another internal research highlighting the most often requested features by early iPhone 5 adopters.

And now, a new set of internal Samsung documents proves the South Korean conglomerate has been pretty much obsessed with crushing Apple in the marketplace, so much so that it devoted all of its energies throughout 2012 to one goal: beating Apple.

The presentation entitled ’2011 Summary & Lessons Learned / 2012 Business Forecast’ made it clear to Samsung’s managers that beating Apple was their #1 priority for 2012. “Everything must be in context of beating Apple,” reads the memo.

The document offers an insight into Samsung’s thought process, marketing tactics and how it went about containing the iPhone threat by pouring billions into advertising, playing ball with carriers and carpet-bombing the market with countless variants of devices with different screen sizes and price points…(...)
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Apple, April 2013: ‘Consumers want what we don’t have’

The ongoing Apple-Samsung trial is unearthing some interesting behind-closed-door secrets on both sides. Something we hadn't seen in the preceding legal tussles however, and presented by Recode, was a handful of slides from an Apple internal meeting in April 2013 regarding its plans for 2014. Alongside the slowing growth of iPhone sales, the research noted that overall smartphone growth was from cheap and large (well, larger than the current iPhone) devices -- both of which Apple had nothing to compete with. As the slide put it: "Consumers want what we don't have."

The slide also includes some other reasons for concern, including the carriers' "strong interest in capping iPhone" sales because of its already-high market share, a tough subsidy premium and some (not mentioned) "unfriendly" policies -- consider that lack of carrier-sanctioned bloatware on your iPhone. Apple also admitted that the mobile competition had also "drastically improved their hardware and in some cases their ecosystems," while at the same time, some Android phone-makers were spending "obscene" sums on advertising or carriers to gain traction. Now, which company could Apple possibly mean?

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Via: Recode

Source: Internal slides (Scribd)